Picture this: the thunderous rumble of high-speed racing at Talladega, where champions are made and the American spirit soars high – and this Friday, October 17, 2025, it's all wrapped up in the patriotic power of the #2 Aerial Titans Freedom Flyer Ford F-150. But here's where it gets controversial: is this just another flashy sponsorship, or a bold statement on how businesses can honor the workers who keep our industries running? Stick around to find out why this partnership might redefine what it means to cheer for the underdog in NASCAR.
In a thrilling announcement from CARTERSVILLE, Ga., on October 16, 2025, Aerial Titans – the trailblazers in making wholesale to retail sales for aerial construction gear transparent and straightforward – reveal that NASCAR Craftsman Truck Series driver Josh Reaume, who founded and competes for Reaume Brothers Racing (RBR), will take the wheel of the #2 Aerial Titans "Freedom Flyer" Ford F-150 in the Love’s RV Stop 225 at Talladega Superspeedway. This eye-catching vehicle celebrates the everyday American heroes in the construction, service, and industrial fields who rely on Aerial Titans for their tools. It's not the first time Reaume has piloted this themed truck; it debuted at the emotional 9/11 Tribute Race at Bristol Motor Speedway on September 11, 2025, paying respects to those who serve.
The design of the #2 Aerial Titans "Freedom Flyer" Ford stemmed from a collaborative effort between Aerial Titans and RBR, rooted in a bond that goes way beyond the racetrack. Both entities share inspiring histories of building their empires from the ground up, without big corporate backing, to take on industry giants. This alliance stretches further than your average NASCAR sponsorship, blending shared values and mutual support – a model that could inspire other brands. And this is the part most people miss: how such grassroots partnerships might just be the secret sauce behind RBR's diverse team, which has launched over 40 drivers into NASCAR's elite divisions and showcased talents from around the world.
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Josh Reaume, the determined founder and driver of Reaume Brothers Racing, reflects on his journey: 'Racing has been in my blood since I was six, and bootstrapping RBR took pure grit. When I connected with Aerial Titans, I saw that same relentless drive that propelled them to success. They support not just our team, but the entire NASCAR community – think about all the scissor lifts, boom lifts, and telehandler forklifts teams depend on in the pits. Partnering with them this season has been fantastic, and I'm pumped to unleash the #2 at Talladega.'
Just recently, on October 5, 2025, Reaume teamed up with Aerial Titans for the Bank of America Roval 400 at Charlotte Motor Speedway, driving the striking pink #22 Aerial Titans Ford to raise awareness for Breast Cancer Awareness Month – a nod to how racing can amplify important causes.
Andrew Huggins, CEO and co-founder of Aerial Titans, shares the excitement: 'We're honored to back Josh and the RBR crew this year and can't wait to see the #2 Freedom Flyer dominate Talladega on the 17th. Our startup stories mirror Josh's – overcoming hurdles with hard work – and it resonates with the dedicated pros in construction, engineering, and services that we serve. Watching Josh race is going to be epic, and being part of RBR feels like family.'
For beginners wondering about the thrill, Talladega is NASCAR's longest oval track, where speeds can top 200 mph and drafting (cars slipping close to each other for aerodynamic boosts) turns races into high-stakes strategy games. It's not just about speed; it's a test of skill and nerve, where one wrong move can end your day.
Now, about Aerial Titans: As one of North America's top dealers for aerial equipment, they specialize in new and used platforms for lifting and material handling, like those used in construction sites. Founded in 2012, they've grown into a comprehensive nationwide provider, offering logistics, financing, repairs, parts, and warranties for everything from heavy-duty trucks to municipal fleets. As authorized dealers for brands such as JLG Industries, SkyTrak, Genie, Niftylift, JCB, and Haulotte, they boast huge inventories, expert advice, attractive financing options, and no hidden fees – making it easier for businesses to get the gear they need without the hassle.
Reaume Brothers Racing, now in its eighth season in the NASCAR Craftsman Truck Series, fields the No. 33, 22, and 2 Ford F-150 entries. They're all about delivering top-notch performance to drivers, staff, and sponsors, while being the most diverse team in NASCAR history – giving platforms to talented drivers from varied backgrounds. RBR focuses on fostering competitiveness, team spirit, and community impact, using their racing spotlight to drive positive change.
For more details, check out www.rbrteams.com and follow @rbrteams on social media.
Media Contacts:
Aerial Titans
Drew Tybus: drew.tybus@aerialtitans.com; (973) 229-5425
Photos are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/3e3c6ef7-fb17-4aa6-84ea-37829dcd5f7f
https://www.globenewswire.com/NewsRoom/AttachmentNg/9089ff44-34e3-4bc4-9367-899802eb3937
But let's stir the pot a bit: Some fans argue that heavy corporate branding like this 'Freedom Flyer' theme makes racing feel more like a commercial than a sport, potentially overshadowing the drivers' skills. Others see it as a smart way to celebrate American ingenuity and support workers. What do you think – does this blend of patriotism and business elevate NASCAR, or does it risk turning the track into a billboard? Is there a line between heartfelt tribute and over-the-top marketing? Drop your opinions in the comments below; we'd love to hear if you're cheering for more themed trucks or sticking to pure racing!
